Spiritually, according to African legend, if you are attracted to cowrie shells you could be family to an Ocean Spirit of wealth and earth. It also represents Goddess protection which is very powerful and connected with the strength of the ocean. Throughout Africa, South and North America, the cowrie symbolized the power of destiny and prosperity. Rows of shells have been and continue to be attached to masks that symbolize great wealth and the Royals have worn clothes adorned with them for eons.The cowrie shell is an African female symbol. Worn around the hips, it is believed to increase fertility.